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How To Grow Website Traffic In Zimbabwe? (2020)

So you are looking to grow your website traffic in Zimbabwe. However, the question you should be asking is not how to grow your website in Zimbabwe rather, why you need to need to increase your traffic.

Do You Need To Grow Your Traffic?

Website traffic is not the same for everyone, there are websites that get less than 1000 visitors a month, however, the leads they generate from this small traffic will make your eyes water. How do I know this?

I have worked with these businesses and in this list I can add consultancy, businesses in niche markets or industry leaders.

So back to your question, the first step to grow your website in Zimbabwe is to decide whether or not you need to increase traffic or increase conversions.

Conversion or Traffic

Increasing traffic doesn’t necessarily mean you will make more money, if you are a blogger yes increasing traffic to your blog means more ads are shown and more money in the bank for you.

But let’s say you are a lawyer, you want to increase your leads. I come along and optimise your site and suddenly you are getting 1000s of hit a month. This sounds great right?

Yes, if all these hits were coming from people looking for a lawyer this would be heaven. But what if all this traffic is not at all related to what your website or business is about?

This is the first mistake many people make when deciding to optimise their websites. The first instinct is to increase traffic when in reality optimising for conversion maybe the better choice.

On Page Optimisation

This is SEO work to your website content, for example, using A/B testing you can trial showing two versions of your home page with one variation. Let’s say, you make one of the CTA sections bright red one version and green on another. If you see the page with a green CTA gets clicked more. You will change this feature on your site. This is on-page optimisation.

Focused Keywords

One mistake many people and businesses in Zimbabwe make is to get a website made and then pay no attention to it. Your website is like a baby, you have nurture it and give it attention. Every domain has a rating, most likely if you are reading this, your website’s domain is not in the high hundreds.

Your domain rating is influenced by the keywords you target. If your site has no focus your domain will never become an authority for any keywords. Let’s consider the lawyer analogy again, if your website is about law you should target law based keywords.

Improve you SEO knowledge

If some of the things you read above are new, you need to learn more about SEO. Optimising for search engine is a very tricky thing to do. Anyone can do it but not a lot of people can do it well. A good place to start would be places like Search Engine Land or SEO Journal.

Or if you are too busy running your business, let us help you grow your website in Zimbabwe with our Zimbabwe SEO service!

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Zimbabwe Censorship Act Bans Sharing Of Pornography.

The Zimbabwe government headed by President Emmerson Mnangagwa has continued to deprive its citizens of freedom on the internet. 

A new Board of Censors has been commissioned to tackle dissemination of information in the digital age. 

By enforcing the 1967 bill titled the Censorship and Entertainment Control Act, the government is attempting to prevent negativity about the government being spread through social media and the internet. 

Headed by Home Affairs Minister Ignatius Chombo, the appointment of the board was in terms of the Censorship and Entertainment Control Act Chapter 10: 4.

The bill states it is :

AN ACT to regulate and control the public exhibition of films, the importation, production, dissemination and possession of undesirable or prohibited video and film material, publications, pictures, statues and records and the giving of public entertainments; to regulate theatres and like places of public entertainment in the interests of safety.

This bill essentially exist to extend government control and one of the things that have been made illegal through this bill is the sharing of pornography. 

The bill outlaws:

Importation, production and dissemination of undesirable publications, pictures, statues and records. Power of Board to examine publications, pictures, statues and records and to declare them undesirable or to declare publication or record prohibited.

Such control over what can be disseminated is a personal affront of the rights of all Zimbabwe who will be affected by this bill. 

Yes pornography has made the headlines as being one of the things that will be outlawed, however, what this bill represents is a government seeking to control what the population does on the internet.  

We have uploaded a PDF version of the act that you can review and please share this to show people the rights being stripped away from Zimbabweans.

Under the act, anyone who is caught violating this can be fined or imprisoned for up to one year.

Read the bill here: https://www.mukaidigital.com/zimbabwes-censorship-act/