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Internet Penetration In Zimbabwe (2020).

Internet Penetration In Zimbabwe (2020)

More and more Zimbabweans are getting online. 

 

By Anesu Mutsau (Web Designer and Digital Marketer at Mukai Digital)

Deciding to build a website requires time, skill and money. So for most Zimbabweans creating a website is not worth the effort and cost.

However, this will not last forever, what if I told you more and more Zimbabweans are getting online and if you are the last to the function it will cost you more in the future. 

What is internet penetration? 

The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.

Is Zimbabwe’s Internet Penetration Growing?

Well, according to data from Internet World Stats, Zimbabwe’s internet population has grown by 11,567% between 2000-2020.

While Africa accounts for 15.0% of the world’s population, only 6.2% of the World’s Internet subscribers are Africans.

Compared to the Zimbabwean population of 14 million, 8.4 million Zimbabweans are online. This is equivalent to 56.5% of the population. 

These figures are very positive as internet penetration above 50% of the population means the technology infrastructure of a country is improving.  

If you are a businesses wondering whether or not you should get online, these figures should show you that this is the perfect time to get online in Zimbabwe. 

If you need Web Design, SEO or Hosting service please get in touch below. 

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How To Grow Website Traffic In Zimbabwe? (2020)

So you are looking to grow your website traffic in Zimbabwe. However, the question you should be asking is not how to grow your website in Zimbabwe rather, why you need to need to increase your traffic.

Do You Need To Grow Your Traffic?

Website traffic is not the same for everyone, there are websites that get less than 1000 visitors a month, however, the leads they generate from this small traffic will make your eyes water. How do I know this?

I have worked with these businesses and in this list I can add consultancy, businesses in niche markets or industry leaders.

So back to your question, the first step to grow your website in Zimbabwe is to decide whether or not you need to increase traffic or increase conversions.

Conversion or Traffic

Increasing traffic doesn’t necessarily mean you will make more money, if you are a blogger yes increasing traffic to your blog means more ads are shown and more money in the bank for you.

But let’s say you are a lawyer, you want to increase your leads. I come along and optimise your site and suddenly you are getting 1000s of hit a month. This sounds great right?

Yes, if all these hits were coming from people looking for a lawyer this would be heaven. But what if all this traffic is not at all related to what your website or business is about?

This is the first mistake many people make when deciding to optimise their websites. The first instinct is to increase traffic when in reality optimising for conversion maybe the better choice.

On Page Optimisation

This is SEO work to your website content, for example, using A/B testing you can trial showing two versions of your home page with one variation. Let’s say, you make one of the CTA sections bright red one version and green on another. If you see the page with a green CTA gets clicked more. You will change this feature on your site. This is on-page optimisation.

Focused Keywords

One mistake many people and businesses in Zimbabwe make is to get a website made and then pay no attention to it. Your website is like a baby, you have nurture it and give it attention. Every domain has a rating, most likely if you are reading this, your website’s domain is not in the high hundreds.

Your domain rating is influenced by the keywords you target. If your site has no focus your domain will never become an authority for any keywords. Let’s consider the lawyer analogy again, if your website is about law you should target law based keywords.

Improve you SEO knowledge

If some of the things you read above are new, you need to learn more about SEO. Optimising for search engine is a very tricky thing to do. Anyone can do it but not a lot of people can do it well. A good place to start would be places like Search Engine Land or SEO Journal.

Or if you are too busy running your business, let us help you grow your website in Zimbabwe with our Zimbabwe SEO service!

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Zimbabwe Censorship Act Bans Sharing Of Pornography.

The Zimbabwe government headed by President Emmerson Mnangagwa has continued to deprive its citizens of freedom on the internet. 

A new Board of Censors has been commissioned to tackle dissemination of information in the digital age. 

By enforcing the 1967 bill titled the Censorship and Entertainment Control Act, the government is attempting to prevent negativity about the government being spread through social media and the internet. 

Headed by Home Affairs Minister Ignatius Chombo, the appointment of the board was in terms of the Censorship and Entertainment Control Act Chapter 10: 4.

The bill states it is :

AN ACT to regulate and control the public exhibition of films, the importation, production, dissemination and possession of undesirable or prohibited video and film material, publications, pictures, statues and records and the giving of public entertainments; to regulate theatres and like places of public entertainment in the interests of safety.

This bill essentially exist to extend government control and one of the things that have been made illegal through this bill is the sharing of pornography. 

The bill outlaws:

Importation, production and dissemination of undesirable publications, pictures, statues and records. Power of Board to examine publications, pictures, statues and records and to declare them undesirable or to declare publication or record prohibited.

Such control over what can be disseminated is a personal affront of the rights of all Zimbabwe who will be affected by this bill. 

Yes pornography has made the headlines as being one of the things that will be outlawed, however, what this bill represents is a government seeking to control what the population does on the internet.  

We have uploaded a PDF version of the act that you can review and please share this to show people the rights being stripped away from Zimbabweans.

Under the act, anyone who is caught violating this can be fined or imprisoned for up to one year.

Read the bill here: https://www.mukaidigital.com/zimbabwes-censorship-act/

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How Much Do Website Cost in Zimbabwe? (2020)

Are you looking to get online in Zimbabwe?

This is an in-depth guide for business owners and individuals looking to get their first website made.

Lets get started

Free Web Design Zimbabwe

If you are looking to create website for free you have two options:

Option A: Find someone learning how to make website and needs more projects to increase their portfolio

Option B: Create a website yourself, there are many website builders such as Wix, Weebly, Wordpres. We will leave their links at the end of this article.

Both of these option will get you a free website but what is free is usually not what is the best. It is no longer beneficial to a business to have a badly coded website on the internet. We are now in a digital world, your website is your store front on the internet so you should really be investing to make is good as possible.

Cheap Web Design Zimbabwe

This is a step up from free websites, personally I do not like word cheap, if someone is doing something for your for cheap that lets you know the level of effort and care that will be taken.

Many website in Zimbabwe are made for cheap and you can tell, ironically cheap comes with a price. Some businesses offering cheap website usually charge around $50 USD.

Whislt this sounds like a great deal, if you ar enot familiar with the work that goes into designing websites. For a design to use the right tools and get you the best hosting 50USD is a stretch. For this price you can expect a very cheaply made website that will have unrealiable hosting.

If you are looking at your business or you individual venture as long term investment of your time and money, my best advice is too steer clear of people offering ridiculously low prices for websites. Or at the very least look at other sites they have done.

If you are looking for affordable web design you can enquire for our “Start-it” package here.

Pay Monthly Web Design Zimbabwe

This is a new trend to help those who cannot afford the sometime expensive up-front costs for a website. Some designers offer this service and it help you ge tonline cheaper and quicker,

However, very few people make sure to read the small print from the designers and companies. Before you sign on for pay monthly website there are a few there are a few question you need to ask.

  • Will you own the site?
  • How many months do you need to pay before you own the site?
  • What changes can you do on the site?
  • Will you get a bespoke site?

We offer pay monthly service starting at 25USD this includes a bespoke website that you will own after 8 months. Enquire here!

Bespoke Web Design Zimbabwe

A bespoke website is one that does not use a theme and is coded to be unique to your business. Bespoke website are very expensive and many people usually end up going for cheaper designs.

The biggest cost of bespoke site is the time and expertise, very few developer can code you a bespoke website however there are a lot of people who can make you a basic website using themes.

The cost of bespoke websites can cost from 150 USD to the 100,000s, it depends on how bespoke you want your site. If you are offering a unique service you want your website to represent this. Also , a bespoke site is more memorable so you people will return to your site or even share it with other people.

App Development Zimbabwe

Similar to bespoke web design, the biggest cost of geting an app created is paying someone for their time and expertise. App development is a step above web designing and require knowldge of programming language .

In this article we have recommended not settling for cheap work but when it come to app development this is very important. A poorly coded application which is done for cheap will cost you a lot more to fix down the road. And this is if you can find someone to fix it, most developers will turn away work that is too much hustle.

The cost of app development various, it depends on what functionalites you need. Some people often get ripped off paying for apps that are essentially web sites.

So before looking for a developer, do some research and confirm the functionalities you need before reaching out. Expect to pay in the 1000USD and up.

We do some web application development, if you are looking for a workflow solution for your business this is something we can accommodate.

Conclusion

If you are looking to get online in Zimbabwe then research will serve you best. Before approaching web designers and developers, Do you research and come up with your budget and let the designers know your budget so they can give you the best options.

As tempting as it may be to go cheap, remember cheap work will be expensive in the future. If you start your online journey with a good platform you idea or venture is sure to be a success!

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